cerruti
IDENTITY More than a century has elapsed since the creation of the first weaving workshop in Biella by Antonio Cerruti. In one hundred years, the Cerruti saga was built. But it was actually with Nino Cerruti, the founder’s grandson, that the brand developed. All the ingredients for success were in place: the workshop in the heart of the textile industry, ancestral craftsmanship and extremely sophisticated finishes. In 1957, Nino Cerruti launched a ready-to-wear collection for men. It was an utter revolution in a world where made-to-measure reigned supreme. In 1967, in tribute to the date on which the family workshop was created, the “Cerruti 1881” brand was born. The company then took on a whole new dimension, rapidly becoming an international group, and established itself in the Madeleine district of Paris. Today, the brand sells both ready-to-wear and made-to-measure collections for men, as well as casual wear, leather goods, shoes, watch and jewellery, loungewear, fragrances, eyewear, ties and scarves for men and women. A collection dedicated to writing instruments completes the “Cerruti 1881” universe. A UNIQUE SIGNATURE BRAND Elegance, quality and luxury are the bywords of the House, whose sleek style has today become a leading reference. The reputation it built won the heart of Hollywood and enabled Nino Cerruti to dress – or undress – the biggest stars, in over 90 films. Its success may be explained, in particular, by the philosophy of the brand’s founder, according to whom design and technology are closely interrelated. Always at the forefront of textile innovation, avant-garde, yet timeless, the “Cerruti 1881” style is in a class of its own: lightweight, fluid, flawless. The sense of design and the search for increasingly sophisticated fabrics contribute to the Natural Born Elegance of the label. TARGET Men and women who care about expressing their inner elegance in all their move- ments of a modern urban life, and for whom the quality of fabric and finish is essential. The Myth pen line is made of brass. Fountain pens and Ballpoint pens are outfitted with blue ink refills as standard. Rollerball pens are outfitted with black ink refills as standard. Pens are delivered in a CERRUTI gift box (NBS801). * Indicative corporate prices, for a quantity of 100 pieces – these prices do not include VAT. ** Indicative recommended retail prices – these prices include VAT. 02 03
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